Great question! To begin with, the annual cost of hiring a full-time social media team (SMM manager, strategist, content writer, graphics designer, analyst, etc.) now exceeds $350,000, plus benefits. With our monthly plan, you only pay a fraction of that cost and don't have to deal with any benefits or expensive overheads. Furthermore, the average cost of unwinding a single bad hire is over $21,000. However, with our simple subscription, you can pause and resume your subscription as often as you need.